If there’s one artist in the Balkans that delivers hits after hits, it’s Elvana Gjata. “Loti” has been written by the ‘Albanian Queen of Pop’ herself and produced solely by Jumpa, who is a platinum certified producer from Germany’s capital Berlin. As for the stunning music video, it has been directed by two inspiring Albanian directors, namely Flicka Elisa and Vasjen Katro. It was stunningly shot at the renowned Divjakë-Karavasta National Park along Albania’s Adriatic coast. Elvana brings fashion, from Sara Wong to Burberry, and we’re living for the looks that she is serving throughout. Thus, the visual certainly fits to the song.
“Loti” plunges Elvana into a fresh urban and R&B sound, bringing a contemporary soul music vibe mixed with a hint of folk and rock, showing that Elvana knows exactly what she’s doing. Her vocals are pure perfection, and she simply takes us to another world with this track. Her sound is not only magnetic but defines the vanguard of sonic innovation.
“Loti” became a huge summer tune, charting all over the Albanian-speaking World and is still a favourite amongst her passionate fans. We have to admit, we are also addicted to it. Such an emotional track, “Loti” really exposed her smooth vocals, proving that she is a brilliant vocalist. In its fierece lyrics, Elvana talks about a relationship in which she admires the companionship of her significant other.
We are looking forward to new urban tracks from Elvana and are excited about her upcoming studio album. Cheers to the Queen!